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Birmingham Express Track Club is in its inaugural year under name, but our foundation is built on years of proven success. Many of our athletes have trained and competed together under Head Coach Jelani Newton, earning national titles and All-American honors prior to the official launch of Birmingham Express.

This is not a startup program, it is an evolution of an established, high-performance training group.

Yes. Birmingham Express Track Club operates under Alabama Youth Athletics, a registered 501(c)(3) nonprofit organization.

Sponsorship contributions may be considered tax-deductible charitable contributions to the extent allowed by law. Upon receipt of sponsorship funds, partners will receive official documentation acknowledging the contribution for their records.

We recommend sponsors consult with their tax or financial advisor regarding specific deductibility based on their organization’s accounting practices.

Birmingham Express is intentionally not a participation-based organization.

We develop:

• National-level competitors

• Academically strong student-athletes

• Disciplined leaders with character and accountability

Our roster includes National Champions, All-Americans, and Honor Roll students who compete, and win, on the largest youth track stages in the country.

We partner best with organizations that value:

• Youth development

• Excellence and discipline

• Education and leadership

• Community investment

• Authentic storytelling over surface-level advertising

Our sponsors range from local businesses to regional and national organizations, including healthcare, legal, financial, education, wellness, and mission-driven brands.

To protect the value of our partnerships.

Birmingham Express intentionally limits:

• The number of sponsors per tier

• Brand categories within tiers

This ensures:

• Clear, uncluttered brand visibility

• Meaningful engagement for our partners

• High-quality content and activations

• Strong alignment between our mission and sponsor values

We believe fewer, aligned partners create greater impact.

Category exclusivity means only one sponsor per business category (e.g., one bank, one hospital system, one law firm) within select sponsorship tiers.

This guarantees:

• No competing brands alongside yours

• Stronger brand recall

• Clear association between your organization and Birmingham Express

Category exclusivity is available for Diamond and select Gold partners.

Our sponsorships emphasize storytelling and visibility in action, not just placement.

Depending on tier, sponsors receive:

• Professional photography and video content

• Branded hero or spotlight videos

• Social content designed for engagement and sharing

• Website placement with direct links

• Event-based activations and community moments

• PR-ready visuals suitable for media, grants, and reports

Select sponsors are invited to attend quarterly team meetings, offering:

• In-person access to athlete families

• Relationship-building with parents and guardians

• Opportunities to share services, resources, or educational offerings (when appropriate)

These moments are curated to remain respectful, relevant, and aligned with the team’s mission.

Most sponsorships are structured as seasonal or annual partnerships, with opportunities to renew or expand based on alignment and outcomes.

Custom terms are available for title partners and mission-specific sponsorships.

Sponsor contributions directly support:

• Athlete uniforms and branded gear

• Travel to national competitions

• Training equipment and facilities

• Media and content creation

• Community engagement events

• Academic and leadership development initiatives

We believe in transparency and responsible stewardship of every partnership.

Yes, within reason.

We are happy to tailor:

• Content deliverables

• Event activations

• Recognition opportunities

• Mission-aligned initiatives

All customizations are designed to maintain brand integrity and partnership equity.